Client Focus – Desouzaproperty.com puts usability first!

  • Desouzaproperty.com continue to innovate, investing in digital and measuring ROI

    Desouza continue to innovate, investing in digital and measuring ROI

    Powered by our ‘Hot Property CMS‘ this new site needed to stand out
    from the crowd; being both engaging and ‘sticky’!

    User-centred, search engine friendly, Web2.0, property website

    Desouza are a global award winning estate agency, based in Earlsfield, London. Our website promotion team have been providing search engine marketing consultancy for Desouza since 2008. The new Desouza Estate Agent website is a Web2.0 showcase for residential and international property developments and investment property. Signature carefully considered site users throughout the website development process. This search engine optimised property website feature many improvements to increase quality score, rankings, usability and conversions such as  ‘mega‐menus’ – giving site users fast and simple access to large sections of the site from one menu.

    Hot property websites are jam packed with useful features

    Desouza Estate Agents also uses the latest JavaScript and Ajax technologies designed to make search forms and contact forms look and work creatively. The new website also includes a customised BLOG and social bookmark tools that would allow staff to interact with clients via the web, email alerts, Facebook, Twitter and RSS feeds.

    How to initiate enquiries is the most common question from estate agents

    According to the Experian Hitwise Report, over 70% of people use Google for searches, this equates to 7 in 10 potential buyers, sellers, landlords and tenants. So we customised the most underutilised web pages to improve conversion ratio and ran a targeted search engine marketing campaign to drive targeted traffic to their website.

    Within a 6 month period between Q1 and Q3 this year Desouza Estate Agents saw monthly search engine traffic jump 1000%+  and bounce rate drop from 56% to and average 17% per month.  Client saw results in the first 3 months with strong enquries coming from UK and US for residential and commercial property.

    For massive traffic ask about our EA Top20 search engine marketing package to drive 1000′s of visitors to your website and convert leads into sales.

    Website: http://www.desouzaproperty.com

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    December 13th, 2010 | Signature Image Consultants | Comments Off | Tags:

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