Social Media Marketing V’s SEO, PPC, SEM, Email
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I fully understand that many people really do not like the idea of having to become involved in the fairly new “social media” world.
For many of you there are just not enough hours in the day to keep tweeting etc. The UK has entered recession and it can take all of one’s energy and time to ensure that our business remains strong or merely operational in these turbulent economic times. So yes I do comprehend why many of you do not want to become involved in social media marketing at this time. Google however seemingly loves social media and this should make us all feel the need to attempt to make the available time. They are taking “social signals” as one of the many ways that they rank a website and this is likely to continue well into the future. Please feel free to contact us if you would like help you with your social media campaign.
It is important to keep up to date with the ever regular changes that Google makes to its algorithm
SEO and Search Engine Marketing on the other hand are something that many webmasters have been taking seriously for many years. Ensuring that your website has been set up in such a way that will help Google to rank it for its main key phrases is essential – again we can help you with this task, if required. It is important to keep up to date with the ever regular changes that Google makes to its algorithm – and there sure have been many in recent months. It is now important to promote numerous key phrases from each page of your website rather than just focusing on a small number of phrases and promoting just the homepage.
Google sponsored ads via the Google adwords program can be rather expensive over the long term
A managed Google PPC campaign can compliment your SEO campaign or can be seen as alternative. With so many Google changes to keep up to date with some people feel that it is much easier to pay for the Google sponsored adverts via the Google adwords program. This however can be rather expensive over the long term and more importantly many of the people that click on your adverts will have absolutely no intention of buying your products or to using your services. Many businessmen also trust the websites in the organic listings in a much bigger way than they do the sponsored listings, for obvious reasons.
For me SEO, SEM, one way link building, blogging along with an email marketing campaign is the way forward. Starting a social media campaign is also a must. We provide these services as part of our commitment to help our clients to gain additional traffic to their website(s) and can be used to amplify your press release/ blog post within your community.
Please feel free to talk to us about any questions that you might have.
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