The 32nd Annual British Press Christmas Meeting is a one day business networking event in London. It’s an all day conference for publishers, distributors, wholesalers and transportation (logistics) companies from 5 continents.
Our brief was to create a new face for the organisation and promote this years sell out event. So we went all out with a big & bold iconic logo, bold typography for eye-catching announcements, a mobile 1st website, managed email marketing campaign, professional LinkedIn Company Page, LinkedIn Event, LinkedIn Group and Twitter page that screams elegance as loud as it screams brashness!Signaure’s revamped responsive website for BPCM is sprinkled with calls-to-action throughout, making it easy for anyone to find information about this event and register. We created a managed email marketing campaign to reward last year’s attendees with an early bird offer. A professional LinkedIn Company Page, LinkedIn Event and LinkedIn Group was conceived to target professionals and organisations in the publishing industry plus a catchy Twitter page to hook the interest of followers with weekly updates about the event, including links to the event’s registration page. New website launching soon!
So here’s what we delivered:
- Strategic marketing plan
- Corporate Identity
- 100% responsive html5 website; works on all major web browsers, tablets and phones. SEO friendly website with social media hookups.
- LinkedIn Company Page, LinkedIn Event, and LinkedIn Groups
- Twitter Page
- Email Sending Platform and HTML Email Design