Should your website be using responsive design? Why does is matter? Why one and not the other, when they both essentially make your website look ‘pretty’ on a small (or big) screen?
Whilst responsive web design is widely acknowledged as the most effective way of accommodating consumer shift towards mobile devices, a recent report from IAB indicated that only 11% of the UK’s top spending advertisers like Foxtons, Direct Line and Nissan use responsive design. So let’s discover the reasons why you might choose one over the other by highlighting the differences between adaptive websites and responsive website design with the help of this infographc.