Signature Web Marketing Works http://signature.eu.com Another Signature Website Wed, 02 May 2012 12:15:12 +0000 en hourly 1 http://wordpress.org/?v=3.0 Social Media Marketing V’s SEO, PPC, SEM, Email http://signature.eu.com/2012/05/social-media-marketing-vs-seo-ppc-sem-email/ http://signature.eu.com/2012/05/social-media-marketing-vs-seo-ppc-sem-email/#comments Wed, 02 May 2012 11:47:53 +0000 Signature Image Consultants http://signature.eu.com/?p=2176

I fully understand that many people really do not like the idea of having to become involved in the fairly new “social media” world.

For many of you there are just not enough hours in the day to keep tweeting etc. The UK has entered recession and it can take all of one’s energy and time to ensure that our business remains strong or merely operational in these turbulent economic times. So yes I do comprehend why many of you do not want to become involved in social media marketing at this time. Google however seemingly loves social media and this should make us all feel the need to attempt to make the available time. They are taking “social signals” as one of the many ways that they rank a website and this is likely to continue well into the future. Please feel free to contact us if you would like help you with your social media campaign.

It is important to keep up to date with the ever regular changes that Google makes to its algorithm

SEO and Search Engine Marketing on the other hand are something that many webmasters have been taking seriously for many years. Ensuring that your website has been set up in such a way that will help Google to rank it for its main key phrases is essential – again we can help you with this task, if required. It is important to keep up to date with the ever regular changes that Google makes to its algorithm – and there sure have been many in recent months. It is now important to promote numerous key phrases from each page of your website rather than just focusing on a small number of phrases and promoting just the homepage.

Google sponsored ads via the Google adwords program can be rather expensive over the long term

A managed Google PPC campaign can compliment your SEO campaign or can be seen as alternative. With so many Google changes to keep up to date with some people feel that it is much easier to pay for the Google sponsored adverts via the Google adwords program. This however can be rather expensive over the long term and more importantly many of the people that click on your adverts will have absolutely no intention of buying your products or to using your services. Many businessmen also trust the websites in the organic listings in a much bigger way than they do the sponsored listings, for obvious reasons.

For me SEO, SEM, one way link building, blogging along with an email marketing campaign is the way forward. Starting a social media campaign is also a must. We provide these services as part of our commitment to help our clients to gain additional traffic to their website(s) and can be used to amplify your press release/ blog post within your community.

Please feel free to talk to us about any questions that you might have.

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]]> http://signature.eu.com/2012/05/social-media-marketing-vs-seo-ppc-sem-email/feed/ 0 Big Google Changes To Follow http://signature.eu.com/2012/04/big-google-changes-to-follow/ http://signature.eu.com/2012/04/big-google-changes-to-follow/#comments Tue, 10 Apr 2012 07:32:06 +0000 Signature Image Consultants http://signature.eu.com/?p=2137
There are some massive changes going on at Google at the moment, changes that you may or may not be aware of. These are what I believe are some of the most important aspects:
  1. They are moving towards a Geographical search for certain key phrases – this is where people in different areas of the country will see different results, with more localised websites being featured highly.
  2. Having a wide variety of key phrases for the one way links that you obtain seems essential as they have introduced an over optimisation penalty. This is where the rankings will fall, sometimes quite significantly, if they feel that you are over focusing on only a small number of phrases. Deep linking instead of pointing all of the links to the homepage, or only one or two inner pages, is now a must.
  3. Keyword stuffing. This is where the same key phrases/s appear over and over again on a page - this is very much a NO NO.
  4. Adding new and unique content to the website on a regular basis is probably the most important aspect of all of the
    new requirements as Google will seemingly now be rewarding high quality content in a much bigger way. By producing this quality content will, or at least should, ensure that your website gains the all important natural links.

    One of the best ways of producing this unique content is via a blog. It is worthwhile pointing a link from each blog post
    back to one of the pages of the main website; however please make these different pages and not just the homepage.

    I am fully aware that to keep producing this unique content can be somewhat of a challenge to many of the readers
    of this blog. Time is very much an issue for many people and we’re here to help you, if required.

  5. Having any duplicate content on a website can have some serious negative effects on the overall ranking
    of the website.

As search marketing consultants we’re still attempting to learn more about what is now required and I will keep you updated with any important new information that I find.

In a way the above list is what I am sure many of you have already been following and they all make a lot of sense
in reality. Webmasters need to try to focus on the overall traffic levels of their website rather than purely focusing
on the rankings of five or so key phrases.  Remember to bookmark our blog and following @SignatureWeb on twitter
if you what to keep ahead of the curve.

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]]> http://signature.eu.com/2012/04/big-google-changes-to-follow/feed/ 0 Get online with competitive website deals for business start-ups http://signature.eu.com/2012/04/website-deals-forbusiness/ http://signature.eu.com/2012/04/website-deals-forbusiness/#comments Sun, 08 Apr 2012 12:59:36 +0000 Signature Image Consultants http://signature.eu.com/?p=2127

Our small business website packages are perfect for sme’s, start-up companies, self employed people, home-workers, accountants, charities, financial advisers and consulting firms too.

Many small businesses today need a professional website and web marketing services that can generate sales leads, perform e-commerce transactions and socially engage site visitors.

As experienced website developers and web marketing consultants working with small businesses, we know the credit crunch is forcing many businesses to evaluate their marketing budgets more closely, which isn’t a bad thing!

Recommended Website Deals for Business Startups …

  • No nonsense domain name registration with UK registrars
  • Tailor made business website hosting packages to suit small businesses
  • Personalised Google friendly web design – custom graphical user interface (GUI)
    and user experience
  • Choice of Custom or Open Source CMS; WordPress, Magento, Blogger or bespoke content management
    - allowing you to update your content and images online
  • Expert search engine optimisation services to help yet your business found online
  • Effective use of social media to successfully engage with your target audience(s)
  • A managed Adwords PPC campaign that works harder for you
  • Free Website Monitoring; track visitor footprint, traffic & help increase lead conversion
  • Innovative, Creative and Effective PR & Marketing services that get results
  • You can see a snapshot of some of our recent work in our project portfolio
  • Don’t miss out on competitive website deals from UK web marketing specialists

Talk to us about your business website

If your looking for a business website, lead generating website, online shop or marketing services that boost traffic to your website call us on  01622 744 659 today for a free business appraisal!

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]]> http://signature.eu.com/2012/04/website-deals-forbusiness/feed/ 1 New Upcoming Websites 2012 – Landlords, Tenants Property Portal Gets Rebooted http://signature.eu.com/2012/02/new-upcoming-websites-2012-landlords-tenants-property-portal-gets-rebooted/ http://signature.eu.com/2012/02/new-upcoming-websites-2012-landlords-tenants-property-portal-gets-rebooted/#comments Wed, 08 Feb 2012 12:34:52 +0000 Signature Image Consultants http://signature.eu.com/?p=1902 Landlords can search for tenants and tenants can search for property with a  Google Maps style user interface design, powerful filters and overlays. Kent property web designers created the smart way to find a tenant, a flat or house to rent.

When our client approached us to redesign TSWTR for an upcoming, significant version 3.0, they wanted more than a pretty new theme. The entire user experience was up for review too!

TheSmartWayToRent.com follows best GUI practices; taking the property listings from private landlords and niche lettting agents and puts them all on a big Google map. Simple!

Check out some of these amazing highlights:

  • Easy to use GUI integrates in system’s context menu
  • Powerful filters to quickly narrow down results to just the ones that match what you’re looking for.
  • Mobile friendly and Facebook integrated for out-and-about flat/ house hunting.
  • Neighborhood, and commute overlays help tenants decide what area to live in.
  • Social sharing and email alerts when a new listing matches a landlords/ tenants search criteria.
  • No account required, you can get started right away!
  • Runs in all popular web browsers
  • Many More features are waiting to be added!
  • Follow us on Twitter or sign-up to our newsletters for latest news

What people are saying

“Only bad thing about this is it makes me realize all the time I’ve wasted clicking back and forth between windows trying to find a place to live. Seriously best time saving idea ever. The search filters, social sharing tools and Google Maps GUI with street mapping built in make tenant search and house hunting easy”.

Website in pre production: Release Date Summer 2012

Core deliverables

  • Web portal design concept and portal development
  • GUI user interface design
  • Corporate rebranding and visual identity
  • Search engine optimization and search engine marketing
  • Back-office database integration
  • Content syndication
  • Managed cloud hosting and technical support
  • PR and consultancy

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]]> http://signature.eu.com/2012/02/new-upcoming-websites-2012-landlords-tenants-property-portal-gets-rebooted/feed/ 0 We design websites for small businesses too! http://signature.eu.com/2012/01/small-business-websites/ http://signature.eu.com/2012/01/small-business-websites/#comments Thu, 12 Jan 2012 07:33:47 +0000 Signature Image Consultants http://signature.eu.com/?p=2077

Our small business website packages are perfect for  sme’s, start-up companies, self employed people, home-workers, accountants, charities, financial advisers and consulting firms too.

Many small businesses today need a professional website and web marketing services that can generate sales leads, perform e-commerce transactions and socially engage site visitors.

As experienced website developers and web marketing consultants working with small businesses, we know the credit crunch is forcing many businesses to evaluate their marketing budgets more closely, which isn’t a bad thing!

Here’s what we can do for a small business like yours…

  • Domain name registration
  • Business website hosting
  • POP3 and SMTP Email accounts
  • Professional web design
  • WordPress or Blogger content mangement system
  • Basic or advanced search engine optimisation (SEO) options
  • Managed pay per click marketing  campaign
  • Website tracking/ visitor analysis
  • PR and consultancy
  • You can see a snapshot of some of our recent work in our project portfolio

Talk to us about your business website

If your looking for a business website, lead generating website, online shop or marketing services that boost traffic to your website call us on  01622 744 659 today for a free quote!

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]]> http://signature.eu.com/2012/01/small-business-websites/feed/ 0 Client Focus – Convert PSD to HTML / XHTML and CSS http://signature.eu.com/2012/01/client-focus-convert-psd-to-html-xhtml-and-css/ http://signature.eu.com/2012/01/client-focus-convert-psd-to-html-xhtml-and-css/#comments Tue, 10 Jan 2012 11:00:31 +0000 Signature Image Consultants http://signature.eu.com/?p=1964 We convert your ideas into perfect HTML / XHTML and CSS

And YES, it’s valid, compliant, seo optimised, the works! We do Blog and CMS templates too (including Blogger, Hot Property CMS and WordPress). All projects include free 14-day post-delivery support. Strict Non-Disclosure Policy.

Here’s what we do

  • Convert PSD to HTML / XHTML and CSS
  • Convert our designs to high quality, cross-browser compatible, valid XHTML / CSS markup.
  • We’ll give you PSD files for 5 pages and we require high-quality, cross-browser compatible W3C Valid XHTML / CSS markup.
  • High level W3C Valid table-less XHTML 1.0 Strict with SEO Semantic Coding, Complete Presentational Separation and Load Speed Optimization.
    Compatible with IE, Firefox, Chrome, Safari and others.
  • Design: Flexible width layout to be resized based on browser width.
  • Horizontal Alignment: Center
  • Vertical Alignment: Top
  • Footer at Bottom: The footer area will always be placed at the bottom of the browser, even if there is little content.
  • Compatibility & Accessibility options: Markup to be compatible with Internet Explorer 6. Internet Explorer 7+ compatibility should included by default.
  • Dreamweaver Compatibility: Allow your markup to be editable in Dreamweaver.
  • WAI 2.0 / Section 508: Ensuring that users with disabilities can access the information presented on the web page.
  • Microformats: This approach is intended to bridge the gap between markup tags and the actual information they contain. Allows anyone to make the information published easily sharable and searchable.
  • Implement Rollovers: Add dynamic rollovers for links or menu elements
  • Non-web Fonts: There are non-web fonts in the design and we prefer to keep the text editable maintaining the original look without using images, using Cufon or Sifr
  • Preferred coding type: W3C Valid XHTML 1.0 Transitional
  • Commented Markup: Mark the structural blocks in the markup and allow us to have the ability to edit it.
  • Optimized for Load Speed: The size and quantity of images should be optimized by choosing different compression methods for each image and using CSS Sprites techniques. The quantity and final size of CSS and JavaScript files should be optimized as well.
  • SEO Semantic Coding, Complete Presentational Separation: Implement the coding that uses SEO-valued tags to underline the most important parts of the content (H1, H2, etc.). Emphasizes content positioning techniques, moving the most important parts of content to the top of the page code. This improves page readability for search engines as well as various browsers with disabled or limited CSS.
  • Implement SSI Templates: Helps to maintain code. The code will be divided into several logical parts (files): navigation, content, header, footer, and more. These parts will be included in the main file using SSI.
  • Commented CSS version: Css3.0+ allows using less images and creating simple html structure, which increases the load speed and makes html even more semantic.

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]]> http://signature.eu.com/2012/01/client-focus-convert-psd-to-html-xhtml-and-css/feed/ 0 Buyers Guide to SEO and SEM Search Engine Marketing http://signature.eu.com/2012/01/buyers-guide-to-seo-sem-search-engine-marketing/ http://signature.eu.com/2012/01/buyers-guide-to-seo-sem-search-engine-marketing/#comments Thu, 05 Jan 2012 08:10:14 +0000 Signature Image Consultants http://signature.eu.com/?p=2070 Before you buy…
This free guide will give clients an overview of search engine marketing services, as well as an explanation of why ethical SEM gets better ROI in the long term. Search  engine marketing (SEM) are techniques to promote websites by increasing their visibility in search engine result pages (SERPS) through the use of pay-per-click, contextual advertising and search engine optimization (SEO).

WARNING: Hiring the wrong SEM company could score an own goal!

Many use outdated methods, which could damage your websites reputation, violating search engine guidelines and increasing bounce rate.
Clients should get involved from the outset!
Make sure you get the best possible results from a SEM campaign by working closely with your consultant; imparting your valuable insight and industry knowledge to ensure your search engine marketing consultant clearly understands your goals.

When should you hire a top SEM consultant or company?

It’s a good time to hire an SEM consultant if you’re considering a website makeover or a new website. This makes sure you get off to a good start with a search engine friendly website design.

ATTENTION Buyers Beware!

  • Do you know what precautions to take when hiring a Search Engine Marketing Consultant or SEM?
  • What to if your SEM advice turns out to be an expensive waste of time?
  • What do you do if your link building campaign does more harm than good?
  • Are you helpless in the hands of a search engine marketing company which takes your money but fails to deliver measurable results?
  • Are you victim of unsolicited emails from SEM companies guaranteeing top spot on Google?

Be realistic about your marketing budget but avoid low-balling

Budget considerations are very important these days. Some SEM consultants and SEO specialists might cut corners to work within your budget. I dont recommend this practice because under investment means there is a real danger of your campaign failing to meet your goals and business objectives.

Clearly define your web marketing strategy and target audience(s) and be specific! It’s surprising how often we receive vague objectives from our clients. So we’d encourage clients to work with the consultant to clarify these points right at the start of the project.

Get your free quote for search engine marketing. What should clients look for when hiring a SEM expert? With a little care, many problems can be avoided. Before you sign a contract or hand over your money familiarize yourself with how search engines work. Ask yourself if the service you are buying is really what you are looking for and how much you can afford.
Think carefully about how you are going to measure the results. Do not be persuaded into hiring Search Engine Marketing services on the spur of the moment. Do your research first.

Tips to find the right SEM marketing professional

  1. Look for a SEM consultant or company with experience in your industry
  2. Ask for examples of previous success stories
  3. Ask questions if something is unclear and get everything agreed in writing
  4. Ask about goal setting, measurable expectations, budget and timelines.
  5. Ask if they follow Google Webmaster Guidelines?
  6. Agree the format, content and frequency of a formal reporting structure?

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]]> http://signature.eu.com/2012/01/buyers-guide-to-seo-sem-search-engine-marketing/feed/ 0 Client focus – Not Just Another Hot Property Website http://signature.eu.com/2011/12/hot-property-website/ http://signature.eu.com/2011/12/hot-property-website/#comments Mon, 12 Dec 2011 15:41:50 +0000 Signature Image Consultants http://signature.eu.com/?p=2016 Property web developers combine the best of design and functionality utilising our custom Hot Property CMS

Our brief was to develop a professional, elegant, clean styled colorful new website for an established Scottish lettings agency with a strong emphasis on holiday lettings; showcasing their properties and services.

Core deliverables

  • SEO Optimised Layout
  • Stylish, professional design that helps this site to stand out from the crowd.
  • Property Search Feature
  • Share/social network buttons on properties and pages
  • “featured” listings image scroller
  • Featured Slideshow banner
  • Add recent Twitter posts to their homepage
  • Add status to properties like New, Reduced Price, Rented
  • Lead generating contact form
  • Portfolio style property listing
  • Automatic thumbnail picture resizing
  • Light box effects
  • Unique sidebars, and custom menus
  • FF3.5, Opera 10, Safari 4, IE7,8 Compatible
  • W3C XHTML 1.0 Transitional. W3C CSS 3 Valid
  • Plus an array of extraordinary features

For Great Websites that Sell with Quick Turnaround Call 01622-744-659 or click here for an Instant Quote!

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]]> http://signature.eu.com/2011/12/hot-property-website/feed/ 0 Protected: Client Focus – Google AdWords Campaign management for Online Gambling Company http://signature.eu.com/2011/11/client-focus-google-adwords-and-seo-management-for-online-gambling-company/ http://signature.eu.com/2011/11/client-focus-google-adwords-and-seo-management-for-online-gambling-company/#comments Thu, 24 Nov 2011 10:37:06 +0000 Signature Image Consultants http://signature.eu.com/?p=1966

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]]> http://signature.eu.com/2011/11/client-focus-google-adwords-and-seo-management-for-online-gambling-company/feed/ 0 Client Focus – SEO Friendly Property Websites http://signature.eu.com/2011/11/seo-friendly-property-websites-with-seo/ http://signature.eu.com/2011/11/seo-friendly-property-websites-with-seo/#comments Thu, 17 Nov 2011 20:19:53 +0000 Signature Image Consultants http://signature.eu.com/?p=1922 Estate Agency Web Designers Launch New SEO Friendly Property Websites

Our clients want user-centric, SEO friendly property websites that are easy on the eye and both generate & convert lots of leads. Uniplan Estate agents are no different! Our brief for a new web design makeover was simple. Develop a hot property website that gets results.

Client comments via Twitter

We are delighted to award the contract to Signature. A personal thank you to Steve Elson Senior Partner for over seeing the project.  Getting to grips with editing our web site. Really pleased with where we could go.

Website: http://www.uniplan.co.uk

Core deliverables

  • Build a professional  SEO friendly property website that will sync with third party estate agent software
  • Design nice jQuery/ Ajax search forms with eye-tracking on every web page
  • Enable XML data feeds to handle frequently updated content. Offering Uniplan lots of benefits including
    creative freedom and control over how they present their property details as well as search engine
    optimisation (SEO)
  • Develop an Ajax tabbed-page interface so visitors can easily change from pagetab to pagetab
    without a page refresh (each tab displaying a separate chunk of content such as property details,
    full description, floor plan or area map when clicked).     An elegant solution for organising lots of
    page content
  • Make their property website social media ready with seamless RSS news feed integration
  • Develop a helpful property compare feature for house hunters (works like a shopping basket)
  • Integrate sliding galleries to showcase multiple properties, offers and promotions
  • For a complete list of estate agent software features, visit our technical specification page

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