Signature Web Marketing Works

Another eCommerce website design stands out from the crowd

Signature Image Consultants — Tue, 18 Jun 2013 21:14:15 +0000

Say hello to KandiKaneFrames.com. A responsive shopping cart with enterprise-level quality & features. Developed by Signature Image Consultants and powered by WordPress eCommerce.

Some Features:

Built on Twitter Bootstrap
Responsive design, compatible with all media screen
Elegant & Minimal Design
Template is compatible with IE8+, Firefox, Safari, Chrome, Opera
Valid HTML5 & CSS3

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Top Ten What You Need To Know In The World Of SEO

Signature Image Consultants — Wed, 13 Feb 2013 12:24:21 +0000

Today, the term SEO or Search Engine Optimisation is used quite frequently, particularly within the domain of internet marketing. So, what exactly is SEO?

Before we go ahead with the actual concept, it is important to understand the basic idea. For instance, imagine a situation wherein you own an Estate Agent in London that specialises in various kinds of properties. Now, if someone in London wants to find a property they will go online and conduct a search on Google by putting in the appropriate keywords. If the official site of your property company appears within the top results then your site will be called Search Engine Optimised. Hence, SEO is nothing but a technique by means of which you can acquire a high ranking for your webpage on leading search engines like Google and Yahoo.

The world of SEO keeps changing on a continuous basis, and it is not possible for every person to keep pace with it.

Going by the above example, SEO might look like a cakewalk to some of you; however the reality is quite different. If you want to be proficient at SEO, you must be technologically sound, well aware of the ongoing social media trends, must have a decent link building strategy along with a sound knowledge of all the available SEO tools. The world of SEO keeps changing on a continuous basis, and it is not possible for every person to keep pace with it. This is the reason that today’s market is flooded with plenty of professionally experienced SEO consultants who specialise in improving the search engine rankings of any kind of site.

…in case you decide to hire the services of an SEO company, it does not mean that your work ends there.

All leading search engines operate differently by employing a unique ranking algorithm that retrieves different results in response to the same query. Hence, the presence of your website will not only depend upon the keywords it makes use of but also its popularity. This makes SEO a multi-faceted process that requires the establishment of both brand awareness, as well as brand credibility. In order to fulfil this purpose, the companies specialising in SEO services make use of a wide range of tools like link building, Pay Per Click Marketing, online marketing strategies and content optimisation. With the help of an expert team of experienced professionals, SEO consultants can help you in developing and popularising your own website, attract highly targeted traffic along with a better rate of conversion, product testing as well as brand building.

However, in case you decide to hire the services of an SEO company, it does not mean that your work ends there. You will be equally responsible for your website and must work in tandem with the SEO consultant to achieve quality results. For this, it is highly recommended that you learn the basics of SEO. Activities like putting quality content on your web pages, getting involved with blogging and social networking on a regular basis and avoiding any kind of duplicate content is something that you can take care of on your own. Doing this, will help you attain a position by virtue of which you can request the right kind of services and conduct a fair assessment of the results that are delivered.

Email Optimisation Tips: How to Optimise Your Email Campaigns

Signature Image Consultants — Mon, 28 Jan 2013 12:48:49 +0000

Without a doubt, email marketing is a powerful way to attract new customers to any business, but many business people have also admitted that their email campaigns have been ineffective in providing them the results they were actually expecting. It’s a fact that setting up an email campaign is one thing and optimising it is entirely different. So, you have to devise powerful ways to optimise your email campaigns to make them work for you as expected. With that in mind, let’s have a look at some of the most prominent methods and processes by which we can optimise email campaigns.

Email Optimisation Tip: List Segmentation

“Over half of email marketers fail to segment email lists” -
BizReport

If you have a large list of email addresses in your email database, it makes a lot of sense to break it down into smaller parts to send specifically targeted messages and offers to each group of targeted users. Actually, it depends on the size of your email list, and the types of audiences you want to target with your email campaign. You can divide the list into two equal halves or you can opt for even smaller parts. Also, you can make permanent segments that you can use to send different targeted messages, or you can alter these segments from time to time according to your requirements.

Email Optimisation Tip: A/B testing

“A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate.” – Smashing Magazine

This type of testing is conducted to compare two different components of a campaign while not altering any other factors. For instance; you can split your email list into any two parts and use different lines for email subjects to determine which one will prove to be more powerful for your marketing campaign. You can even test two different types of offers to determine the most effective one. It’s worth mentioning that, for obtaining the best results and best practices for effective email optimisation, you have to conduct many A/B tests continuously on your campaigns.

Email Optimisation Tip: Process optimisation

“Data! Data! Data!” he cried impatiently, “I cannot make bricks without clay!” – Sherlock Holmes

In any email optimisation program, a systematic approach plays a significant role. It does not matter which email optimisation technique you may use, but if your processes are not perfect and flawless, you cannot get consistently positive results. First of all you have to make a comprehensive list of items that you want to test. You have to determine the factors on which you want to base your list segmentation processes. You should brainstorm with your business partners or employees, to get the best ideas that can be incorporated in your email optimisation programs in order to obtain the most desirable results. Then make the segments and begin the testing process in a systematic way. Always run only one test at a time to draw definite conclusions. Track all the accumulated data carefully and store it in a way so that it can be easily retrieved and compared. The impact of tests and list segmentation can be positive or negative. That’s why you should make sure you keep records of all the changes you make in your email optimisation program, what are the results, and when you make these changes, etc.

Email optimisation isn’t simply a ‘buzzword’ and we believe that everyone can take benefits from learning these powerful email optimisation techniques. To discuss your email marketing campaign call us on 01622-744-659.

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Client Focus – Magento eCommerce Websites For Drop Shippers

Signature Image Consultants — Tue, 15 Jan 2013 23:00:00 +0000

Drop shipping is a supply chain management technique in which the retailer does not keep goods in stock, but instead transfers customer orders and shipment details to either the manufacturer or a wholesaler, who then ships the goods directly to the customer. - Source Wikipedia

Think Like a Customer!

Many people cite overly complicated navigation or too many pages in the purchase path as reasons they don’t complete their online sale or abandon their shopping cart. Ecommerce and shopping cart usability matter mostly due to the fact that if your shop is not easy to use, and simple to buy from, it can greatly affect your websites ability to generate regular sales or increase those sales over time.

Many of the most successful online shops follow strict usability and search engine guidelines; collectively referred to as “Usability Best Practices” It’s no accident that the best eCommerce websites are doing well because they are by doing what works and continuing to try to improve.

eCommerce websites designed to entice visitors inside

Our Magento eCommerce websites for drop shippers are meticulously built on Magento (1.5.0.1) eCommerce platform with a slick and ‘easy-on-the-eyes’ homepage that’s sure to draw customers in. Before closing this page, take a look at some of these features:

Client comments

All I can say is wow, top man nice job.

Core deliverables

Magento eCommerce websites designed with scope and planning for search engine optimisation
Mega Drop Down Menus reach your product with less clicks!
One Click Ordering is a great way to increase your conversion – skipping as much of the shopping cart/checkout
process as possible and pioneered by Amazon
Showcase products with ‘content sliders’ configured from the admin panel. (Upload your own promotions).
Showcase BOGOF Promotions such as “Buy 1 get one FREE”.
Featured products on Homepage and Category pages. You can also edit the number of Featured products to display.
Search bar in easy reach we don’t just show the search and the results, we follow the likes of the engines
and make the search bar front and centre, while maintaining the user’s query in the box for potential modification.
Feature latest products on homepage
Facebook Like button and Twitter button on product page.
Migrate products, customers, orders and data from osCommerce, Interspire, Zen Cart or CubeCart to Magento
Shedloads of easily configurable admin options
And more.

Possibly the best eCommerce platform on the market!

Are Your Web Pages Search Engine Friendly? http://bit.ly/qvfQKY
What are the essentials of mobile marketing and m-commerce? http://bit.ly/nareQa
How To Increase Landing Page Conversions http://bit.ly/pI99aU
New app alert! Making the move from Magento to Shopify has never been easier! http://cot.ag/ivRZqt

How to make the most of social media?

Signature Image Consultants — Thu, 15 Nov 2012 11:31:29 +0000

In today’s age of advanced technology and increased connectivity, social media has provided us with faster, easier and more effective ways in which we can communicate with people, all across the globe. Ranging from activities like running a successful web marketing business to simply connecting with friends, social media is all around us. So, do you know enough about the world of social media so as to leverage its power for building a successful business, creating relationships and learning from virtual professionals?

Social media has always attracted a lot of attention and despite all of the information that is available on the subject; it still remains an enigma to most of us. Regardless of the amount of information you have on this topic, there are certain facts worth knowing, something without which you will not be able to step into this highly volatile arena.

Social media is a fast, and more direct way to communicate with people

To begin with social media is a term that is commonly used to refer to any kind of platform where you get an opportunity to interact with others. However, this does not mean that each social platform should be treated in the same manner. The manner in which you operate LinkedIn has to be different from how you make use of Facebook. Social media is like real time, human relationships. So, you need to devote some amount of time and efforts so as to build trust.

Before you start making use of this medium to fulfil your goals, be sure of what is it that you wish to achieve. Are you looking towards building an online community so as to forward a social cause or is your focus more oriented towards driving traffic to your website? Once you know what you want, it will become easier for you to go about it in the right manner.

Social media is not all about getting noticed and targetting customers

For an internet marketer, social media is all about getting noticed and attracting targeted clients and customers. However, do not make it evident to the public at large. This is because your prospective clients and customers will appreciate if you understand their needs rather than blindly following your pitching game. Listen to what people are sharing and then respond accordingly. In addition to this, enter the domain of social media only if you intend to use it on a regular basis. This is because a website left unattended might create a wrong impression on the minds of your customers. Instead of becoming a post freak, make an attempt to participate meaningfully in some ongoing social conversations. This will help you in building long lasting relationships.

Being within the domain of social media is like being a celebrity!

Social media is quite an open platform; hence you are responsible for protecting your own privacy. Be extremely careful while choosing your privacy settings so as to ensure that your personal information is not available to the public at large. At the same time, exercise similar cautions while choosing your friends. If you are on a job hunting spree, make sure that all the websites and social platforms under your name are clean. This is because most of the companies have resorted to the practice of searching your internet credentials before hiring you.

Being within the domain of social media is like a celebrity who is constantly under public glare. Hence, exercise a lot of caution and make responsible choices that will help you stay away from trouble. Enough said!

How to make the most of social media?

To find out how our Kent social media marketing company can help you get noticed, attract targeted clients and customers call 01622744659 for a free, no-obligation consultation today.

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Protected: Client Focus – Google AdWords Campaign for Leading UK Call Centre

Signature Image Consultants — Wed, 17 Oct 2012 12:23:38 +0000

What You Need To Know In The World Of Web Development

Signature Image Consultants — Tue, 09 Oct 2012 10:16:48 +0000

Website development is quite an extensive domain that makes use of a wide variety of skill sets. This ever changing and constantly evolving field makes sure that every web developer is constantly on his toes and learning new skills. If this is not the case they seriously run the risk of becoming extinct, and will be pushed out of the market within no time.

It is extremely important for a web developer to keep pace with the changes that are happening all around him/her. At the same time, there is also a need to remain in touch with the basic webmaster knowledge and concepts.

To begin with a web developer should have enough knowledge about the different kinds of browsers and must test the website created in all of these. This is because the web world dominated by Internet Explorer is long gone and it is back to browser wars once again. So, do not expect that a web page created by you will work equally well everywhere.

Every web developer knows that almost all HTML elements can have the attributes id, tag name and class. However, what many of them are not aware of is the fact that an id attribute is unique to a document, just like a primary database key.

Owing to the current maintainable and flexible web development scenario, one must know how to separate content from presentation. It is high time to put a stop to using CSS files for formatting and make use of unobtrusive JavaScript instead.

Create headings by making use of heading tags that come along with your HTML. The
to
tags are supported by all the big browsers. You can always customise these tags by making use of CSS and totally removing their default settings.

When HTML 3 was introduced in 1996, web tables became a way of life for almost every web developer. An entire web page was laid out by making use of web tables. However, in current times, one can make use of CSS techniques for designing the most complex of grids. Web tables have not lost their use, but it should be limited to displaying tabular data only.

The value of error states and validation of forms should not be neglected while creating initial designs or a development brief. In case, these things are left unattended at the designing stage, these will erupt as error messages later.

Unless and until you are designing a completely static site, you must be well aware of the database design basics and should have an understanding of how the data is stored. This is important to understand the impact of making small design changes on your overall work.

As a web developer, you should understand the value of time. Making use of re-use codes and other similar assets can help you save a lot of time which you would otherwise waste in creating things from scratch.

Although, less expensive options are always more attractive, the same may not hold true in case of hosting. Poor quality and cheap hosting will make you pay through your nose in the long run.

These are just small areas that can fill some knowledge gaps with web developers. Web development is a continuously evolving field and one must keep learning on a continuous basis to keep their feet firmly on the ground.

What is landing page optimisation?

Landing Page Optimisation or LPO is an area of online marketing that deals with improving the rate of conversion of website visitors into prospective leads and customers. A Landing Page is typically the cover page of a website, a webpage that gets displayed whenever a search link or an advertisement is clicked. The goal of Landing Page Optimisation is to optimise the content and appearance of this webpage so that the target audiences find it more appealing.

Ways to Optimise your Landing Page

If you are an online marketer who is more into PPC campaigning, you will understand the importance of landing page design. In fact, landing pages are important for every person who is into email marketing, press releases or organic search engine campaigning. Hence, it is important to have a fair understanding of certain factors that will make your landing page an instant hit.

In today’s world of quick updates, it is important to keep your landing page pretty straightforward and focused. This is because no one has the time to go through long tracts of information. Make it easier and quick for the visitor to grasp all the important information that you have offered. Making use of crisp value propositions and short sentences will be really helpful.

In an attempt to appear cool, do not go overboard with special effects and high end graphics. It is important to understand that most of the computers do not have the latest apps to support your whiz bang effects. In addition to this, most of the networks have firewalls installed which do not allow such programs to run. So, it is good to make it simple.

Every person visiting your webpage is different, having different levels of patience. This means that some people will actually bother to go through the entire page while others may not read more than two lines. Hence, it is important to offer your visitors with multiple call-to-action links at the top, in between and bottom. This is because the moment they are ready to move ahead, they should be presented with a suitable link to click on.

Do not take things for granted. Something that is so obvious to you may not be the same with other people. Hence, repeating things for the purpose of clarity will earn a lot of appreciation, especially by those who are confused.

The internet is full of different kinds of variables that can make your landing page a huge success. However, going by the superficial value, you can never be sure in respect of what will work for you the best. Hence, it really helps to set up more than one landing page so as to test these variables.

Want results

Good website development is just the beginning; in part 2 we’ll be revealing top tips you need to know in the world of SEO. To find out how our Kent web marketing company can get results for your business call 01622744659 for a free, no-obligation consultation today.

Google Remarketing: Another PPC Marketing Genius Concept

Signature Image Consultants — Fri, 01 Jun 2012 11:05:17 +0000

The vast majority of individuals are aware of PPC marketing and Google AdWords, which is for all intent purposes the Google PPC campaigns. Even those individuals who are not internet savvy will have heard the terms Google Adwords, PPC marketing and Google PPC campaigns bandied about on several occasions, but what about Google Remarketing?

Google Remarketing is remarkably easy to set up, through the “Audiences” tab in Google AdWords. It would be prudent to tag every page on your website with a view to gathering a larger amount of visitor interactions.

If you as an individual are a regular user of the fabulous world wide web, you will probably have seen Google Remarketing in all its glory, but just not realised it! Have you ever considered buying an item on an ecommerce site, added it to the virtual shopping cart and then decided not to go through with the purchase? We are surely all guilty of having done so at some point in our browsing experiences. Whether we have completely changed our minds with regards to making such a purchase, or whether we have decided to put it off until another day, or whether we have simply been sidetracked during the actual buying process, we have effectively abandoned our shopping cart. Google Remarketing is what happens next. Have you then visited another website, only for the items you were previously looking at to almost magically appear before your eyes? Have you wondered exactly what that much desired pair of shoes, the exact ones that you so wished for, could possibly have in common with the merits of the banana smoothie?

That magic is the genius concept that is Google Remarketing, and genius on the basis that it is almost subconsciously reminding the individual of their (near) allegiance to the earlier website, which may now as a result of Google Remarketing result in an actual sale.

Google Remarketing, although somewhat rather elusive, is fundamentally another option with regards to the Google PPC campaigns, and one which is available to all Google AdWords advertisers. We all know that PPC marketing is a fabulous means to attract traffic to any website, but can you as an individual personally make it pay? We are all desirous of a constant stream of targeted traffic, but how do we get it? The answer to that very question could potentially be Google Remarketing.

When using PPC marketing through Google PPC campaigns in the form of Google AdWords you are effectively bidding on and paying for the use of certain specific keywords. When an individual searches for said specific keywords it will be your advertisement that appears along the top or down the side of the returned search results.

Google AdWords works on the premise that a percentage of the traffic finds your specific advertisement appealing, thereby clicking through to your website. In any PPC marketing campaign, whether Google PPC campaigns or otherwise, you are effectively renting the significant traffic that these sources own.

The joy of PPC marketing is the fact that everything is effectively instantaneous. You can see the results tomorrow, if not today. If one advertisement is not working it can be changed, again in an instant. Many individuals use Google PPC campaigns in the form of Google AdWords while they are waiting for their search engine optimization efforts to come into play, others for a specific promotion and some on an ongoing continual basis.

Google Remarketing takes the whole Google AdWords concept another step forwards, and is a way in which you can connect with your visitors by specifically tailoring your Google PPC campaigns to the way in which your potential customers were previously interacting with your website.

Google Remarketing is remarkably easy to set up, through the “Audiences” tab in Google AdWords. It would be prudent to tag every page on your website with a view to gathering a larger amount of visitor interactions. In addition, messaging can be tailored to specific demographics, which in itself is priceless, making the potential customer feel somewhat valued and special.

It is of course of the uppermost importance that you remember to continually test the results of any marketing campaign, whether Google PPC campaigns or otherwise.

Google Remarketing is indeed another PPC marketing genius concept from Google, and the only way forward is to see if such an extension of Google AdWords works for you as an individual.

Social Media Marketing V’s SEO, PPC, SEM, Email

Signature Image Consultants — Wed, 02 May 2012 11:47:53 +0000

I fully understand that many people really do not like the idea of having to become involved in the fairly new “social media” world.

For many of you there are just not enough hours in the day to keep tweeting etc. The UK has entered recession and it can take all of one’s energy and time to ensure that our business remains strong or merely operational in these turbulent economic times. So yes I do comprehend why many of you do not want to become involved in social media marketing at this time. Google however seemingly loves social media and this should make us all feel the need to attempt to make the available time. They are taking “social signals” as one of the many ways that they rank a website and this is likely to continue well into the future. Please feel free to contact us if you would like help you with your social media campaign.

It is important to keep up to date with the ever regular changes that Google makes to its algorithm

SEO and Search Engine Marketing on the other hand are something that many webmasters have been taking seriously for many years. Ensuring that your website has been set up in such a way that will help Google to rank it for its main key phrases is essential – again we can help you with this task, if required. It is important to keep up to date with the ever regular changes that Google makes to its algorithm – and there sure have been many in recent months. It is now important to promote numerous key phrases from each page of your website rather than just focusing on a small number of phrases and promoting just the homepage.

Google sponsored ads via the Google adwords program can be rather expensive over the long term

A managed Google PPC campaign can compliment your SEO campaign or can be seen as alternative. With so many Google changes to keep up to date with some people feel that it is much easier to pay for the Google sponsored adverts via the Google adwords program. This however can be rather expensive over the long term and more importantly many of the people that click on your adverts will have absolutely no intention of buying your products or to using your services. Many businessmen also trust the websites in the organic listings in a much bigger way than they do the sponsored listings, for obvious reasons.

For me SEO, SEM, one way link building, blogging along with an email marketing campaign is the way forward. Starting a social media campaign is also a must. We provide these services as part of our commitment to help our clients to gain additional traffic to their website(s) and can be used to amplify your press release/ blog post within your community.

Please feel free to talk to us about any questions that you might have.

Big Google Changes To Follow

Signature Image Consultants — Tue, 10 Apr 2012 07:32:06 +0000

There are some massive changes going on at Google at the moment, changes that you may or may not be aware of. These are what I believe are some of the most important aspects:

They are moving towards a Geographical search for certain key phrases – this is where people in different areas of the country will see different results, with more localised websites being featured highly.
Having a wide variety of key phrases for the one way links that you obtain seems essential as they have introduced an over optimisation penalty. This is where the rankings will fall, sometimes quite significantly, if they feel that you are over focusing on only a small number of phrases. Deep linking instead of pointing all of the links to the homepage, or only one or two inner pages, is now a must.
Keyword stuffing. This is where the same key phrases/s appear over and over again on a page - this is very much a NO NO.
Adding new and unique content to the website on a regular basis is probably the most important aspect of all of the
new requirements as Google will seemingly now be rewarding high quality content in a much bigger way. By producing this quality content will, or at least should, ensure that your website gains the all important natural links.

One of the best ways of producing this unique content is via a blog. It is worthwhile pointing a link from each blog post
back to one of the pages of the main website; however please make these different pages and not just the homepage.

I am fully aware that to keep producing this unique content can be somewhat of a challenge to many of the readers
of this blog. Time is very much an issue for many people and we’re here to help you, if required.
Having any duplicate content on a website can have some serious negative effects on the overall ranking
of the website.

As search marketing consultants we’re still attempting to learn more about what is now required and I will keep you updated with any important new information that I find.

In a way the above list is what I am sure many of you have already been following and they all make a lot of sense
in reality. Webmasters need to try to focus on the overall traffic levels of their website rather than purely focusing
on the rankings of five or so key phrases. Remember to bookmark our blog and following @SignatureWeb on twitter
if you what to keep ahead of the curve.

Signature Web Marketing Works

Another eCommerce website design stands out from the crowd

Related Posts:

Top Ten What You Need To Know In The World Of SEO

Related Posts:

Email Optimisation Tips: How to Optimise Your Email Campaigns

Email Optimisation Tip: List Segmentation

Email Optimisation Tip: A/B testing

Email Optimisation Tip: Process optimisation

Related Posts:

Client Focus – Magento eCommerce Websites For Drop Shippers

Think Like a Customer!

eCommerce websites designed to entice visitors inside

Client comments

Core deliverables

Possibly the best eCommerce platform on the market!

Related Posts:

How to make the most of social media?

Social media is a fast, and more direct way to communicate with people

Social media is not all about getting noticed and targetting customers

Being within the domain of social media is like being a celebrity!

How to make the most of social media?

Related Posts:

Protected: Client Focus – Google AdWords Campaign for Leading UK Call Centre

Related Posts:

What You Need To Know In The World Of Web Development

to

tags are supported by all the big browsers. You can always customise these tags by making use of CSS and totally removing their default settings.

What is landing page optimisation?

Ways to Optimise your Landing Page

Want results

Related Posts:

Google Remarketing: Another PPC Marketing Genius Concept

Related Posts:

Social Media Marketing V’s SEO, PPC, SEM, Email

Related Posts:

Big Google Changes To Follow

As search marketing consultants we’re still attempting to learn more about what is now required and I will keep you updated with any important new information that I find.

Related Posts: