This well known UK gift retailer has launched a new Magento ecommerce website aimed at making it easier for customers to find the perfect gift. After more than a year of consultation and development work, this new ecommerce website provides customers with a simple UI, optimised for mobile shoppers looking to buy a last minute gift – with fast shipping on all in-stock items.
The design, layout, organisation and authoritative voice of the site contributes to how users flow through the pages. The styling has a clean, contemporary look with a healthy balance between content density and white space. We’ve made sure there are no pages obstructing userflow or distractions inhibiting the user from completing the tasks we want them to.
“I love all the white space! Beautiful and modern. I like the way our brand colours are integrated in the website strategically to improve the userflow. So it’s really clear where customers are supposed to go.” – BoudoirBabe Gifts
Why did we approach the project this way? Find out more about our a mobile 1st strategies.
