The way we read the news has changed a lot in the last 10 years as this infographic from the Newspaper Association of America will show. In this crowded marketplace, the brand and visual identity has become increasingly important to keeping readership and advertising profits up.
Libya Al-Mostakbal an Arabic news and current affairs website with a niche audience of 1,562,506 monthly unique visitors was seeking a redefined online presence and identity – to promote the organisations unique approach and vision to a global audience.
Creating an effective and memorable typographic logo design on a tight brief was our challenge, but sometimes some of our best ideas evolve as we strip down to the bare necessities!
Branding & Typographic Design 100%