Helping printing companies find new customers

Project description

“Signature understands how business works! This helped create a ‘stand-out’ online presence our customers really like. And I couldn’t be happier with the service Signature has provided with my SEO

Steve is always forthcoming with his knowledge and advice, which is a really valuable part of what they bring to the table. We discuss what sales enquiries I want the site to generate and he drives towards that. 

As a result, we’ve seen better traffic conversion, and our website is ranking higher for the ‘right’ search terms for our niche business. I have been so pleased with the work they have done for us so far and definitely recommend them as an agency that knows their stuff”

Director, LION Printers – Google review

With a 500% growth in “near me” mobile searches in the last 2 years, businesses simply can’t afford to ignore local search marketing. However, becoming a household name in your area needs careful orchestration as different elements come into play whenever a search engine decides which businesses to suggest. 

LION Printers is based in South Croydon and provides an affordable, bespoke, graphic design and print full-filament service. 

So how are we helping a family-run printing company find new customers?

By doing our homework and trying to think outside the box. We blended our clients local knowledge with up-to-date market research and a well executed content marketing strategy across the right channels, to create and retain customers.

According to research, most people regularly use 2 devices simultaneously, and will judge 75% of your businesses credibility on the look & feel of your website. Whilst bad mobile optimisation will annoy half smartphone users, who won’t return after a bad experience!

So we analysed the current website’s health and took a mobile 1st approach with clear calls-to-action, custom landing pages, and a tailored marketing strategy to create a great first impression.

So is it better to be a big fish in a small pond? This article discusses why local marketing companies are more effective for small businesses


Date: January 14, 2022 Client: LION Printers Ltd