Don’t Get Burnt by SEO Companies

So I hired a local Kent SEO company. Now what?



Since the COVID-19 crisis, businesses are having to evolve from offline to online. When shopping footfall fell 80% during the first UK lockdown of 2020, many retailers pivoted their marketing strategy. As a result, they turned to SEO companies to help push SEO, local search and Google Adwords to raise brand awareness. So how do you promote your brand to drive qualified traffic to your website?

Any Kent SEO company that’s doing it right is going to need your help. So clients should get involved from the outset! For instance, ask about deliverables to make sure you get the best possible results from a SEM campaign. By working closely with your SEO consultant; imparting your valuable insight and industry knowledge. This ensures your search engine marketing consultant clearly understands your goals, as a result.

When should I bring in an SEO specialist?

If your website traffic is falling, or you notice a drop in rankings, it’s a good time to hire a specialist. Because this makes sure you get off to a good start. A competitor site analysis, content marketing plan and a search engine friendly website is the best start. We could give you the complete definition of website optimisation, but we’d probably send you off to sleep. However in simple terms, it’s a measure of how well your site is loved by site visitors and search engines like Google.

Should I ask my SEO company for deliverables?

Firstly, clearly define your web marketing strategy and target audience(s) and be specific! As it’s surprising how often we receive vague objectives from our clients. So we’d encourage clients to work with the consultant to clarify these points right at the start of a website marketing campaign. This makes sure you get off to a good start with a search engine friendly website design.


CASE STUDY: SEO was an integral part of the development process for the UK’s #1 site for VW Karmann Ghia parts. Californian Classics Ltd were offered an extensive, ‘borderline obsessive’ competitor research report and action plan to catapult their SERP rankings. As a result, every targeted keyword put Californian Classics on page #1 of SERPS. In conclusion an effective campaign accounted for almost half all site visitors. Traffic jumped up an extra 5700 page views in a single month as a result!

Secondly, a search engine marketing campaign that doesn’t evolve is quickly left for dust. A good SEO campaign is designed to boost you higher in the search engine listings—and keep you there. This can be achieved using a blend of ethical SEO and search engine marketing strategies to give your business some oomph!

So what should you be focussing on? Matt Cutts, former head of the web spam team at Google summarises the top 5 areas consultants need to focus on in this video

CASE STUDY: We used SEO and Pay-Per-Click marketing to funnel potential customers to Cat 5 Cabling Ltd. Over a 12 month campaign we managed to boost sales in a very competitive marketplace. `As a result, Signature helped the company hit record sales in our first year working together on a fixed budget. Moreover, we researched and identified profitable keywords/phrases before optimising the ‘heck’ out their blog site! We also created an optimised geo targeted ppc campaign to achieve lower CPC & Increase CTR.

So don’t get burnt by SEO companies. Do your research first!

Thirdly, look for a SEO company with experience in your industry and ask for a research report and examples of previous success. Before you sign a contract or hand over your money familiarise yourself with how search marketing works. Ask yourself if the service you are buying is really what you are looking for and how much you can afford.

Also think carefully about how you are going to measure the results. Above all do not be persuaded into hiring search engine marketing services on a whim.

Lastly, be realistic about your marketing budget. Budget considerations are very important these days and some consultants may cut corners. We don’t recommend this practice because under investment means there is a real danger of your campaign failing to meet your goals and business objectives.

What is technical SEO and why should you care?

In a world where there are many pages, having the best tools to make your page stand out from the rest is essential. This is why technical SEO was created.

The process of improving a website’s technical qualities in order to increase the search engine rankings of its pages is known as technical SEO. Technical optimization focuses on making a website faster, easier to crawl, and understandable to search engines.

On-page SEO is concerned with improving elements of your website in order to enhance rankings. On-page SEO is a subset of technical SEO. On the other hand, off-page SEO is focused on improving a website’s exposure through other ways.
Google, like other search engines, strives to provide the most relevant results to its consumers. As a result, Google’s robots go to websites and rate them based on a variety of characteristics. The user’s experience influences a number of factors, including the speed with which a website loads. Other elements assist search engine robots in determining the subject matter of your pages.

For example, structured data accomplishes this. As a result, improving technological components makes it easier for search engines to crawl and understand your site. If you perform this perfectly, you may be awarded higher rankings or even greater incentives.

It also works the other way around. If you make serious technical problems on your website, it could cost you a lot of money.

However, it is a common misperception that you should focus on a website’s technical aspects solely to please search engines. In the first place, a website must function properly; it must be fast, clear, and simple to use for your users. Fortunately, laying a solid technical basis typically results in a better user and search engine experience.

What are the characteristics of a technically optimised website?

A well-designed website loads quickly for visitors and is easy to crawl for search engine robots. A correct technological arrangement helps search engines comprehend what a site is about and minimizes confusion caused by, for example, duplicate material. The characteristics that these web pages have are:

This is one of the most important aspects of a web page because it is what will let visitors know if this is a quality web page. The vast majority of visitors when they enter a web page that loads too slowly, leave the page instantly.
Search engines utilize robots to crawl or spider your website. Links are used by robots to discover content on your website. If you have a decent internal linking structure, they’ll be able to figure out what the most important material on your site is.
Landing on a website that doesn’t exist could be much more frustrating for visitors than a delayed page. A 404 error page will appear if a link leads to a non-existent page on your website. Your painstakingly planned user experience is now a thing of the past!
Search engines may become perplexed if the same material appears on many pages of your site. Because, if the information on these pages is the same, which one should be ranked first? As a result, all pages with the same content may be ranked lower as a result.
A technically optimised website is considered secure. To preserve users’ privacy, you must make your website secure for them. One of the most significant things you can do to make your (WordPress) website safer is to utilize HTTPS. >

What will this SEO company do different?

  • This Kent SEO company will review your Google Analytics data and produce a technical SEO site audit report. This is the first step in improving your search engine rankings.
  • We’ll also do extensive keyword research to identify and prioritise low-competitive, high-converting keyword opportunities for your business.
  • We take a deep-dive approach to competitive analysis using GA, SEMrush, Ahref, MOZ for a plan to outrank your competitors.
  • We’ll help you recover from a Google penalty, fix click funnels or landing page issues. This helps lead customers to a specific goal.
  • We can assess your current content marketing and devise an action plan to create lead generating content.
  • We will create/ optimise your Google My Business page, maps and improve your local GMB ranking
  • Signature Image Consultants can also provide monthly SEO services, on and off page optimisation; link building strategy & guest posting.