10 Tips to Building The Best Websites for Estate Agents


As a property specialist, you want a website design that meets the unique demands of your business. So every estate agent needs a solid, well-designed website.

To help you with the process, we’ve put together this list of steps to consider when building the best website for your estate agents.Best

Looking for an experienced property web development company?

As specialists in developing complex websites for estate agents, we can generate more traffic and connect you with more customers. It will help you serve those customers faster and more efficiently.

We don’t just design estate agent websites to look good. Most importantly Signature websites are custom-built to support your business. Our website consultants work with you to identify your key business needs and introduce you to the technology that can help you reach your goals.

Jarvis Keller Property Consultants were sold ‘custom website design and seo for estate agents’ services. Client was 100% satisfied “When our old site started going on the blink, We needed a solution and fast. Signature saved the day and we now use it all the time – regularly updated and does everything it says on the box!” – John Keller, Director

Want to stand out from other local agents?

1. Start with a Plan (and a Budget)

Before you begin the design process, you need a plan. Treat this like any other business plan, outlining your company’s needs from the beginning. You also need a solid budget that includes covers the services you’re willing to pay for on initial design, implementation, hosting, support and any other campaigns you may consider soon.

2. Build a Dynamic Home Page

Visitors are hoping to easily navigate your website and have a great experience. So your home page is your best landing page and should specifically market your services, build trust, and showcase your properties. You want to make this visually appealing as well as informative because it can make the difference between landing that client or losing them. We recommend looking through this list of good (and bad) examples to help you design the most effective page for your market.

3. Include Multiple Calls to Action

Your home page should also include multiple Calls-To-Action, prompting your potential clients to take a specified action. They also guide the customer down a sales funnel that leads to sales conversion. These take many forms and your page should have several of these sprinkled through the text in options like “Call Now!” or “Email Today for a Quote.” Be sure you are clear and precise in what next step any client should take.

4. Focus on Long-Tail Keywords

According to a NAR report ‘the most common feature on firms’ websites were property listings at 92%’.  As you begin to build content on your site, focus on long-tail keywords to increase your property listings like ‘28000 sq ft to rent NW3’. These 3-4 word long searches generally have fewer searchers, they also have an overall higher rates of conversion due to their specific nature. Given how niche your own market is, tailoring your keywords precisely will only increase your conversion rates.

5. Update Your Website (and Your Blog) Regularly

Want to improve your ranking on Google? Update your website consistently. We recommend updating your regular content every few months while maintaining an active blog with weekly posts, testimonials, and photos. This is a good indicator to potential clients that you are active. Someone visiting a website that has not been updated since 2016 may wonder if the agent is still in business.

As web developers based in Maidstone Kent UK, with a sweetspot for designing property websites for estate agents, we know your business and your market. Give us a brief run down of what you’re trying to achieve, goals & who your main audience is.

Signature come highly recommended; be it web-design & build, focused marketing or business strategy. The time and effort they put in is second to none – Snr. Residential Estate Manager, Knight Frank – LinkedIn review

6. Incorporate Mobile Users in Your Design

One important takeaway from the NAR 2019 Real Estate in a Digital Age is that ‘76% of all buyers found homes using a mobile/ tablet device’. So it’s more important than ever to build a mobile friendly property website. Focus on a design that is both engaging and optimized for mobile, tablets, and desktops users. Smartphones and tablets are becoming the primary device for many users. Make sure to incorporate that knowledge into your web design and you’ll stay ahead of the curve.

7. Make Your Site Usable, Not Flashy

It may be tempting to spend your budget on a big, complicated web design. In truth, grand ideas are often hard to implement and doesn’t always provide the best user-experience. Design your site with clients in mind first. A good estate agent website loads quickly and is easy to use. Make sure your services are easy to find and not hidden in complicated dropdown menus making sure each page has a clear way to contact you when the visitor is ready to take the next step.

8. Communicate Who You Are and What You Do Immediately

Building from the previous step, you need to make your estate agents the first thing people notice on your website. Potential clients should not need to scroll down for basic information about your business. It should immediately be clear who you are, what your skills & accreditations are, what your specialty is, where you are based, and the areas you cover.

9. Represent the Market You Serve

If you want to entice buyers and sellers to use your services, it’s imperative to be sure you are representing that market. Your site should be area-specific and invoke the best of those geographic markets. When choosing design elements for your website, make them geographically specific to the areas you cover. According to the National Association of Realtors, professional photographs are one of the ‘top 3 most valuable website features’ along with detailed property write-ups and floor plans.

10. Keep Navigation Simple

It’s hard to resist a clever pun or adding some additional playful flair. But you should, as those additions rarely pay off with potential clients. Keep your design elements clean, crisp, and easy to navigate. Maintain conventional titles to all your links and the sections of your pages. While you may find it funny, your vendors or landlords might not be in on the joke or may struggle to understand them. Ultimately, you are running an estate agents and your website should reflect your capabilities rather than your sense of humour.


Signature have produced appealing, functional websites for estate agents and letting agents throughout the UK including London, Kent and the South East. Our fast loading, responsive websites come fully loaded with the features and XML support you need. Showcase your portfolio of commercial properties, residential properties or development projects.

Estate Agent Website FAQs

Every estate agent needs a solid well-designed website. It may be tempting to spend your budget on a big, complicated web design. In truth, grand ideas are often hard to implement and doesn’t always provide the best user-experience.

Affordable, cloud based estate agent software features include admin area, cross browser support, intelligent matching, auto image resizing, downloadable brochures, one-click social media posting, portal support for OnTheMarket, Zoopla, etc.

Key takeaways from this article to consider when starting your estate agency website. Identify the market you’re in, create a memorable brand image and invest in search engine marketing to make sure customers can find you online.