How to build a small business website to win, retain and delight your customers

Are you looking for a small business website to get your startup off the ground?


‘The market is filled with site builders that promise to be universal solutions for any design challenge, but when it comes to practice, they fall short on both the design and development side’ –

Does your current site drive you crazy? Is it hard to edit and update? You’re not alone. An affordable website CMS that is stupidly simple, light and flexible empowers YOU to tie your systems together to create one unified, manageable, and enjoyable experience for your customers is the goal of many organisations.

A website isn’t enough anymore

‘Users expect 77% of the simpler Web design elements to behave in a certain way. Unfortunately, confusion reigns for many higher-level design issues’ –

#KDA17 Kent Digi Awards FINALISTS based in Maidstone, we are a web development company in Kent who specialise in custom websites that extend your brand, showcase your professionalism and attract new business relationships and opportunities. We take care of everything from design and development to web hosting and ongoing support.

In 2019 Signature developed a complex website for Adana Print & Graphics Ltd. Client was 100% satisfied “…Steve is responsive and dedicated professional I have an incredibly hectic schedule and Steve worked tirelessly around it and always ahead with what and things need to be done. This is an extraordinary trait … Give him some of your time. You are not likely to regret it. Well done and Massive thank you”

Getting to know your customers is key to success

Effective market research is an internet game changer for startups and small businesses working in ultra competitive industries. Customers visit a website because they want to solve a  problem, or they are looking for a product or service that can improve their lives. So it’s important to create service pages that grab and hold their attention.

Occasionally customers need proof of benefits so case studies, technical documents, comparison charts,  or white papers are suggested to help convince customers  more effectively.


In 2016, Signature developed a Google friendly website ‘out of the box’ for Amplify Trading in just 8 days! “…I can recommend Steve and Signature highly. The most impressive factor is the time they spend working 1-1 with the client to really find out exactly how to meet the web and seo objectives. Steve is patient and professional – very happy to have had a relationship with his team and wish them all the best in the future”Market

How can you integrate your website with crm solution providers like Netsuite & Salesforce?

Our professional web developers don’t just design websites to delight your customers. A professional business website generates leads and connects with third party  crm providers  using  automated datafeed syndication.

It’s not just a brochure site

Signature websites offer web content management solutions that allow you and your staff to update site content quickly and easily. With easy-to-use tools for updating content regularly, your website stays fresh, current and relevant to prospective clients and other visitors.

Kent Digital Awards Nominee! 195 Team7 Fun:Bikes. The Fun Cup is Europe’s leading endurance championships at tracks such as Silverstone, Oulton Park, Brands Hatch and Donington Park, Anglesey and SPA. Representing close, exciting and above all, good fun racing for all competitors. This website was shortlisted for ‘The Kent Digital Awards’

How much does a website cost a small business? recently produced a really useful breakdown of estimated build costs to launch a small business website.

If you’re selling goods or services online  you’re going to need everything from  payments and checkout to shipping and customer reviews. Good news is professional websites don’t  cost a fortune. With more than 12 years of experience acquired right here in Maidstone, Kent, UK, our custom website designers excel at building affordable, beautifully functional sites. We also offer superior service at every stage of the project, including ongoing telephone support based right here in the UK.

Get ahead of your competitors

We’d love to help. We’ve built and designed dozens of cool websites for some amazing clients. Give us a brief run down of what you’re trying to achieve, goals & who your main audience is.