Why is a good domain good for your business?

If you want to start a new business this year, you’ll need to choose a good domain name

Domains are good for business

Good business startups deserve equally good names which needs lots of careful thought and consideration. This guide will hopefully help you avoid choosing an obscure name, or a domain name crammed full of keywords, or worse – leaving it too late!

A good domain name will add credibility to your business 

A domain is a branding opportunity. A good domain name will increase brand recognition; making a positive and lasting first impression. While a bad domain name can turn visitors away.

So before starting a domain name search, it is important to know that a domain name usually consists of two elements first is the domain name and the second is the domain extension. For instance, when you open the webpage of a well-known site like ‘Twitter.com’ Twitter is the domain name and .com is the domain extension. Ideally it should represent your business type and it should not be more than 2 to 3 words so that customers can remember it easily.

How to select a short domain name?

Generally speaking, shorter and more concise domains are better. A shorter domain name like signature.eu.com is easier to remember, and is more likely to “stick” in someone’s head so it can be recalled. Always keep in mind your business type and try to choose a single word within 15 characters to represent your business. It will help people remember your website.

.EU.COM domains combine a European identity with the .com ending that attracts 90.2% of all internet traffic (source: FairWinds), offering maximum local and global visibility for your business. It’s 100% commercial, with no affiliation with European government institutions. So it’s perfect for companies outside Europe wishing to market to Europeans online.

Long domain names are hard to remember. Also, they are often confused with other business websites of the same business type because of the typos made by customers during the search for your website.

Cybersquatting or brandjacking relies on typos made by your customers accidentally mistyping your domain name in a browser. When this happens a user is led to a different website (owned by a brandjacker).

How to choose a domain name easy to recall?

For starters, you can check available domain names of famous websites with high traffic to have a research idea and for brainstorming. It is important to have an easily pronounced domain name for people to type and remember. If someone has to ask twice for the name of your website, that should be a red flag! Keep in mind, the domain name you choose will be used for digital marketing, business stationery and promotional workwear too.

Why is it important to research your domain name?

It’s important to think long-term. Don’t limit your goods and services to widgets.com with no room for diversification. So whilst it’s important to consider using a keyword that reflects your services, keep it unique. You can save yourself some time by using a name generator to help whittle down a shortlist of good domain names for your website.

Before you register a domain name of your website, you should do a trademark search to be on the safe side. To make sure it’s not registered or trademarked.

Should your domain name contain keywords to boost SEO?

The general consensus is your domain name is a big part of any SEO campaigns you run, and it will affect your performance. So what should you be focussing on? Neil Patel, angel investor summarises the key points to consider in this short video.

Once you have registered a domain name, what should you look out for?

It is important to understand that registering a domain name does not mean you own it. You are buying the right to use it for a period of time (usually one to five years). You will have to renew the registration from time to time

How to come up with a good domain name for your business?

You can use domain name generators to check available domain names. These are a great tools that automatically suggest names according to the keywords you provide. Just make sure you follow the previous steps to avoid making a costly mistake when choosing your domain.

How to register a domain name for your website?

Register your domain name as soon as it is finalised with an accredited domain name registrar that operates in accordance with the guidelines of the designated domain name registries.

A common misconception is that registrars sell domain names; these domain names are actually owned by registries and can only be leased by users (source Cloudflare)

Monitor domain expiration dates

Start a Whois lookup and establish a procedure to monitor the expiration date of your domain name’s registration to ensure you do not unintentionally forget to renew its registration. In the first quarter of 2020, 366.8 million domain names we’re registered, according to Verisign. Thats up 4.5 million on the fourth quarter of 2019.  So register quickly, as soon as you have decided on the domain name for your website.

If your domain name has expired, contact the reseller that provided your domain name as soon as possible. Brandjackers often register expired domain names, with website traffic and an impressive back link profile for quick commercial gains.

How do I transfer a domain to a new registrar

Open an account with a registrar and place an order for your domain. They will recognise that the domain has already been registered and ask whether you would like to transfer the domain into this new account. Follow any advice the registrar provides about the next steps in the transfer.