Posted by: steve elson
Local marketing companies are more committed
A good reason to hire a local marketing company is their ability to improve local foot-traffic to my shop/ place of business. They’ll understand the local demographic and is best placed to promote my goods and services to reach customers in this locality, for instance. In this article I’m going to discuss the benefits of working with a local marketing company near me
So why is a local marketing company effective for small businesses?
A local company should be familiar with local competitors and have local contacts to help get your name out there. So if I’m planning to launch a t-shirt printing company in Kent, the marketing company should come up with effective sales and marketing to help acquire new customers from my competitors, for example. Better still, a good marketing company will help me reach my maximum audience. No wonder more big brands are deciding to work with small advertising agencies.
A local marketing company blends good strategy with localization
Demographics, languages, geographics, beliefs, opinions and our experiences help define who we are. So a good local company will adapt your content. Creating a campaign that blends good strategy with localization to engage with more local customers.
Indie restaurant, Thai Palace in Maidstone wanted a local partner to manage their PR; social media, reputation management, website and SEO to generate more business and create a buzz about their restaurant. So we promoted the brand by collaborating with influencers, business networking groups and top restaurant review sites to make sure everyone knows what TP is all about, through storytelling. Read our case study.
You’ll experience a different approach
A smaller team can bring a different kind of energy/vibe to your project. A company in Kent could be keener to work with local businesses, because they can add real value.
I’d expect a local company to work harder to impress and put more oomph into it. Exploiting social media & search marketing channels to give more bang for your buck! This passion will help build trust, loyalty, and lifetime value.
Going beyond just a simple meet & greet
Opportunity doesn’t knock twice, so expect a local company to go all out to make your campaign a success. Because your succes, is their success too! Their teams are generally more accessible than bigger companies and they can offer a personal service.
It’s better to be a big fish in a small pond
So in summary, I think it’s very important to choose the best fit for your business. If you have a small budget or need a more transparent and experienced team, using agile practices to do more work in less time then go local!